Wednesday, October 26, 2005


Swooping Out...

WNBA MVP is G-A-Y and O-U-T.

Now, some may say that this won't make much of a ripple because the WNBA doesn't have a huge audience and, well, women's team sports are "different." Both of those facts are true. However, this is still a rather remarkable moment.

I will be interested to hear what my friend Eric McErlain has to say about this from the various marketing perspectives: The WNBA has always tried to balance its marketing between its recognized lesbian audience and the "traditional" American-pie family; will the news make league executives nervous?

UPDATE: Mr. McErlain responds.

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